Since 2010, Hina Rasim has been at the forefront of redefining luxury fashion, establishing her London-based fashion house as a premier destination for exclusivity and elegance. With an unwavering commitment to artistry and refinement, Hina curates collections in collaboration with the most distinguished designers from Pakistan , introducing their craftsmanship to discerning clientele in the United Kingdom.

Her fashion house is home to some of the most celebrated names in South Asian couture, each hand-selected for their innovation and mastery. By offering only the finest creations, Hina Rasim has cultivated a reputation for serving an elite audience that values sophistication and individuality.

A graduate of the prestigious London College of Fashion, Hina refined her vision through a diploma in Fashion Design and a degree in Womenswear. This academic foundation, combined with her innate eye for style, has established her as a visionary force in luxury fashion—dedicated to blending heritage with modern elegance.